It’s Time for a Real Change

Pruno isn’t just about what’s in the can—it’s about making a difference. We’re committed to breaking the cycle of incarceration by supporting post-release programs for formerly incarcerated individuals. With every can of Pruno you buy, you're helping provide essential resources like housing, jobs, and a chance for a better life.

We believe that everyone deserves a second chance. By supporting these initiatives, we’re not just selling a drink—we’re empowering those who are working to rebuild their lives. Our mission is simple: reduce recidivism and help ex-prisoners successfully reintegrate into society.