About Me

Your Purchase Makes a Difference

When you crack open a can of Pruno, you're doing more than enjoying a bold, rebellious drink. You’re supporting a movement that aims to change lives. We’re committed to making a tangible impact, one can at a time. 3% of every sale goes directly toward funding programs that help people reintegrate into society—because we know the best way to break the cycle is to support those who need it the most.